<?xml version="1.0" encoding="UTF-8"?>
<!--
  ============================================================================
  jayolivo.com, sitemap.xml

  The list of pages this site wants search engines to know about. robots.txt
  already points here, so once this file is on the server there is nothing
  else to switch on.

  WHAT IS IN HERE

  Every real public page, using the address a visitor actually sees. The
  server serves /about from about.html, so the address in the list is /about
  with no .html on the end. That matches the canonical tag inside each page,
  and the two have to agree or a crawler is being told two different things.

  WHAT IS DELIBERATELY LEFT OUT, AND WHY

  /thank-you and /confirmed    Pages a person only sees after they send a
                               form. They read strangely out of context and
                               they carry a noindex tag of their own.
                               robots.txt asks crawlers to skip them too.
  /404                         An error page. It has no address of its own.
  /lbl10/result                A per person address. It only works with a
                               token on the end, it is different for every
                               reader, and it is nobody else's business. It is
                               listed here so nobody adds it later by mistake.
                               /lbl10 itself IS in the list below, added
                               6 September 2026 when the Quick Check shipped.
  /letters/...                 There are no letters yet. Add one line for each
                               issue the day it is published. See
                               docs/LETTER-SPEC.md section 12, step 10.

  ADDING A LETTER LATER

  Copy one of the blocks below, change the address to the new letter's URL,
  and set lastmod to the day it went up. Newest at the bottom is fine. The
  order in this file does not matter to anybody.

  ABOUT priority

  It is a hint about what matters most on this site, not a ranking. The home
  page and The Letter are the front door, so they sit highest. Search engines
  are free to ignore the number, and mostly do.

  KEEP lastmod HONEST

  Change the date on a page's line when that page's words really change. A
  file where every date moves every week teaches a crawler to stop believing
  the dates.
  ============================================================================
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Home. The front door. -->
  <url>
    <loc>https://jayolivo.com/</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- The Letter. Subscribe page and archive index. Rank 1 action. -->
  <url>
    <loc>https://jayolivo.com/letter</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- The Second Shift. What it is, who it is for, and the published price. -->
  <url>
    <loc>https://jayolivo.com/the-room</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- The application. Rank 2 action. -->
  <url>
    <loc>https://jayolivo.com/apply</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- About Jay. -->
  <url>
    <loc>https://jayolivo.com/about</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- The LBL-10 assessment front door. Its one button goes to /lbl10, the
       page on the next line. -->
  <url>
    <loc>https://jayolivo.com/assessment</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- The LBL-10 Leadership Quick Check. Ten statements, one screen. The
       result page it posts to, /lbl10/result, is not listed and must not be:
       it is a different address for every reader. -->
  <url>
    <loc>https://jayolivo.com/lbl10</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Speaking, workshops, DISC and coaching. -->
  <url>
    <loc>https://jayolivo.com/speaking</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Everything Jay builds. Linked from the footer only. -->
  <url>
    <loc>https://jayolivo.com/building</loc>
    <lastmod>2026-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
